Alongside Google Play, you can also try to upload your Android application on the Amazon App Store, as this is the second largest marketplace in the world for Android devices. Just like Google Play, Amazon’s store also has various algorithms that you need to take into account if you want impressive results in the end, and in this article we are going to provide you with some guidance in this regard.
How to optimize the app title on the Amazon App Store
As you would expect, the Amazon App Store places a lot of emphasis on the title that your app has. It’s crucial to make sure that the first and last words of the title are capitalized, not to mention that the title should be grammatically correct if you are expecting good result. Don’t overestimate your app with terms such as awesome or astonishing, instead let the users decide. Keep the title at around 100 characters as that is more than enough.
How to optimize the Amazon App Store description for your app
The main purpose of the Amazon App Store description is to make the app generate excitement and it also needs to be informative as well. Make the description grammatically correct, introduce yourself and a few things about your app, but keep it short. Use a conversational language as this makes your app seem more familiar and it will appeal on a personal level. Alongside that, it’s important to showcase some of the most important features that the app is offering.
Also, you need to talk about features that would entice your target customer to try to app, as this is your main purpose in the end. It’s crucial to try and showcase the benefits that the user gets from the app, and also showcase the most unique features that your app has. Showing off is allowed, as long as you keep it at professional levels and you don’t compare with other apps.
Place a lot of emphasis on the visuals
Just like all the mobile app stores, Amazon App Store places a lot of emphasis on visuals, and thus you need to make sure that you add as much attention as possible on the way you present your app. The Amazon App Store brings you the ability to add up to 10 different screenshots, so try to make them count. Place the screenshots in a logical order and make them tell a story, as the way they are placed and how they look is crucial, so making them connect with the end user is essential. Thumbnails are also essential, so try to provide a larger version of the thumbnail for larger screens. On the app page you can add up to 5 videos, so try to take advantage of that, as having so many videos comes in handy to say the least!
Promote your Amazon App Store app with a featured marketing placement
This is a feature that can be found only on the Amazon App Store, and it allows you to submit your application to the Amazon marketing team so that they will feature it. Sure, it might take a while to get a response, and it might not be the one you want, but trying this is essential. Lastly, if you want, you can promote your app as being the Free App Of the Day, something that might come in handy in regards to better visibility.
As you can see, there are numerous ways that you can use in order to have better exposure for yoiur mobile application. The more attention you place on your mobile app marketing, the better the results that you can get, so do not hesitate to promote your app in the best way you can, as you will definitely have some astonishing results in the end. Try to implement our pointers, and if you have any more questions, just ask us via the comments section!