While having a ton of downloads does matter in the app stores, especially from a rating and positioning standpoint, the reality is that the best income will appear only if you have a high app retention rate. This means that once a person downloads the game or app, he/she will return often in order to revisit your app. This is the only way to increase the number of conversions and making your app more profitable in the end, which is the main target.
The best way to increase the app retention rate is to get and study the analytics. Finding suitable analytics will allow you to improve the app and make it even better, so that people will keep using it in the long run.
You need to add a great first experience because, as we all know, the first experience is usually the deal breaker in this regard. If a person will like the app the first time, then they will most likely return, whereas if they don’t like it, then all the efforts will be in vain. Bringing value before they sign up is crucial if you want to retain your customers.
Of course, try to show users only what they need and avoid overwhelming them with information. Too much info is not ok for everyone, so just make the whole users experience an easier one and people will have a much better time with your app. This leads to a better satisfaction, and more chances that the user will actually return to your products.
One of the best retention models requires you to integrate a good description and usage instructions. Of course, from time to time, your app should also display a call to action that will help you a lot in the end.
The main focus for any developer is to try and increase retention after the onboarding process, and this requires you to add lifetime value to the product. People want to get on board with you, but they will stay with your service only if it brings value to their free time. Remember that most people are busy and they want to get the most out of their time, so try to make them return by bringing either some discounts or numerous other benefits. Be creative and you will certainly find some unique ways to monetize your app the proper way.
It’s also recommended that you keep the users engaged at all time, and inserting coupon strategies or bringing discounts increases the chances to get great results.
User recordings, touch heatmaps and real time analytics are great if you want to fully understand your users, and this is the only way to get the job done precisely, quickly and at a professional level.
In the end, the app retention rate is determined by how much you are involved with your users, as this is the only way to get tangible, great results!