If you want your app to be successful on the App Store then you not only need to make sure that you have the highest results on the popular markets such as the US or the UK, but you also need to think about the emerging markets as well, since these can be the best heavy hitters of the market in the near future. This clearly shows the relevance of emerging markets, and China is a good example in this regard, since thanks to the ability of being the third country when it comes to the iOS revenue.
Not only developers hold a battle, markets are also a part of this as well. In fact, these are trying to reach more and more customers as they try to expand their service range and become even more popular, so it’s always important to start and mobilize all the people on the globe to be a part of the revolutionary app stores.
Thanks to the new reach of the web even in the emerging countries, it has become clear that countries who are just getting internet access right now can be a major buyer in these app stores and, as such, you need to make sure that you, as a developer, pay as much attention and respect as you possibly can to these markets.
According to a few studies, it’s clear that the current app store superpowers are Japan, South Korea and the United States, however the emerging countries such as Russia, India, Brazil and China are playing a major role when it comes to expanding the amount of population that can reach your services and applications. Keeping a good eye on these, while also spotting other emerging markets is essential if you want to get impressive results with your apps, and as such, you need to be aware of any problem that might appear.
Alongside the aforementioned markets, there are numerous others that you have to keep an eye on. First of all, there is Mexico, which has an increasingly higher web user population, as well as Indonesia and Turkey. All of these countries are in the process of expanding the web reach in their regions, and because of that you need to ensure that you connect with these buyers well before anyone else. Thanks to things such as localization, you can immediately get even better results without too much problems, and that is definitely one of the things that have to be implemented fast within your company.
In conclusion, if you want great results for your app, you shouldn’t wait for the market, instead you need to bring the market to you. Being able to connect with the new markets well before the others is crucial, so try and do that if you want to get the necessary success quickly!