When developing an app things can become a little tricky, because you simply can’t be a successful developer without great app promotion, otherwise even the best applications will remain unknown. Yes, generating buzz for your application is essential otherwise you will sit in the dark, watching others progress and evolve.
One of the best ways to start promoting your app is to post it on Preapps. This is basically a community of early adopters that want to try out apps before they are released, sometimes they can even engage in beta tasting and so on. The community here is quite large, so it’s amazing to see how the app evolves while also getting a steady flow of people that follow it. In order to sign up your app here you will need to bring the app name, description, price, device, release date, icon, some images and other relevant info that you might want to provide.
Creating a landing page is essential if you want to promote your app as well. Creating a website for your app and allowing users to find various content about it is the key of creating landing pages. You can use a template to create the site or build your own! It doesn’t have to be elaborate, just to provide access to the information that you want to share.
Additionally, you can opt for an idea to create controversial blog posts. Yes, this might now work all the time, but you do have the opportunity to become viral and that will provide you with an amazing exposure. Don’t be wary and tell what you feel, you will definitely stand out in the end if you bring something unique.
You also need to leverage another audience, for example try to expand your product’s appearance on other blogs that have similar ideas to the one that you currently have.
Of course, social media helps from a promotional standpoint as well, you just need to have as many accounts as possible and encourage sharing, as this way you will gain a lot more visitors in the long run. Be it Reddit, Facebook, Twitter, LinkedIn, Hacker News and so on, there are lots of places where you can get exposure, and all of these have thriving communities, so it will be really neat to go there and try to promote your app. Just try to find a relevant group/subreddit/category, otherwise your post might get deleted on some of these sites.
These are only some of the many ways that you can use to generate buzz for your application. In the end, it comes down to you to select the amount of information that you want to share with others and the mediums that you will use for that, just try to reach as many places as possible, because too much exposure will never hurt.