Making money with apps is a vital part of the mobile ecosystem. The app stores are packed with apps and only a few are truly successful. So how do you ensure that your application becomes visible, gets downloaded and becomes profitable? The co-founders of a Dutch website called Androidworld shared with us their ins and outs on how to make your app known to the public.
Androidworld is a platform that interacts with applications and its developers on a daily basis. Reviews and recommendations of apps are popular on their website and they have their own application which is placed in the Google Play Store and achieves 2,000,000 monthly page views. This input has allowed them to come up with a comprehensive analysis of how to make money with your application.
According to the co-founders, a developer should pay attention to when he or she uploads the application to, for instance, the Google Play Store. You can indeed shape a positive outcome with regards to your app downloads, as long as you stick to some basic rules.
Visibility is a key driver for success with 12% of all Android users visiting the store every day for new applications. A good ranking in the Google Play Store allows for the best visibility and is incredibly important. The ranking is determined, among other things, by the number of installations and removals of the application. Google can predict how well your application is doing. If you do much better than the search giant predicts then you will enter the ‘Most Popular’ listing which gives a huge boost of downloads.
The two following basic rules are also quite important. First of all, you should provide a clear and short title, which immediately explains what the app is about. In the description, you must write a clear explanation and it is important not to forget the special permissions that you need to define for the app. Pay attention to what keywords you use and do not mention any other apps, as this is often counterproductive.
Secondly, the images you use in the Google Play Store are quite important. Do not use images with text, but upload clear screenshots of the application. Users want to see how the app works on their phone or tablet. A short video explaining the highlights is another excellent example to showcase your application.
There are tons of wonderful applications in the app stores which haven’t received much love from mobile users. This is mainly because the owner devoted 100% of his time to building it and put zero percent of his budget and time in marketing it. This is very unfortunate, according to Androidworld.
It is important that you get a crowd to gather around you and to help you promote the application. So try to inform your audience while you are building your app, use social media, build a decent website, get followers, collect e-mail addresses and use blogs for your own benefit. Promote and market your app even before you have finished the development process, it will help the app launch and enhance its visibility, acceptance and downloads along the way.