Mobile applications are definitely one of the most prolific domains right now, as they offer countless possibilities to evolve and expand the market for it. However, not all apps can make it big since there are countless competitors that provide the exact same thing, so creating something innovative, appealing and with a good business model can be a little too hard to achieve. In order to make your application easier to find through a plethora of other similar ones you need to understand and perform app marketing, especially if you want to be found faster and easier.
No matter what type of store you decide to use, you can rest assured that both of them use similar structures, as they involve keyword research, charts for both free and paid applications, as well as recommended apps based on your interests. Both the iOS app store as well as Google Play have Featured apps that are recommended by their staff based on the number of purchases, downloads or other criteria.
If you want to obtain the best results, you need to perform as many of the steps presented below, as this is the only way to stand out properly.
1. Choose the best App Store and platform
This can be a little hard to decide since GooglePlay has a lot more apps, yet the iOS users are the ones that usually spend a lot more on the in-app purchases, so it can be a little hard to pinpoint a winner. In this situation, you need to research your market, find out which platform they use mostly and provide primary support for it. Of course, you can also opt for multiple platforms, but this usually requires more time.
2. Boost ranking
The fastest way for achieving the best possible results is to enter the Top Free or Top Overall charts, as this is where the attention of most users is headed. On Google Play newer apps are ranked higher, as the older ones need to take into account algorithms like ratings, uninstall rates and so on. The best way to rank higher is to attract or buy thousands of downloads within a short period of time in order to be placed in that top and gain a lot of attention from users. Such a campaign needs to be planned with accuracy as you have to find out what traffic sources will provide you with the best download volume in the end.
3. Become featured in the App Store
For iOS, this basically means that your application needs to function seamlessly and to provide high resolution support, among others. A large emphasis needs to be placed on the visuals, so high quality screenshots are indeed a must. When it comes to Google Play, the important thing here is that you translate your app in multiple languages, bring high resolution support, and so on. Alongside that, you also need to release the app in the right moment, which is usually mid-week, as you will have it ready for the weekend when most of the people usually tend to download apps.
4. Perform App Store optimization
You need to include the keyword in the app name, as well as in the description. Stay away from generalized keywords and instead focus on the specific ones. Of course, avoid trademarks or any offensive terms and consider keywords in multiple languages if you want to focus on the localization aspect. Don’t repeat the main keywords more than 5 times in the description and make sure that it’s readable.
5. Optimize the app page
The app page might not be visited by everyone, but a large emphasis is placed on the name and visuals. The icon is very important as well, so you need to add one that has a high resolution. The description needs to be precise, and also make sure that you update your app often, as this is the only way to show customers that you take the time to improve the experiences they receive.
These are the most important app marketing tips that you can use in the mobile app stores, and thanks to them you can make you app a lot more profitable. Don’t hesitate to implement them into your marketing efforts, because this is the only way you can get the exposure that you need as a mobile game developer.