In a world where content created by users is definitely king, the worst thing you can do is to pay for review. You need to concentrate on creating an astounding application, as this is the best way to gain acceptance and great reviews for your customers.
Using bloggers and press contacts
This is definitely the best and most interesting way to make the most out of the whole experience. With the help of press contacts you can easily obtain the much needed exposure, and bloggers can do the same because they already have an established audience! You need to contact press persons that are in the same field of work as you, which cover either the type of games or apps that you create, as otherwise you won’t be able to obtain great results. Of course, the type of article that person needs to write is either a review, update article, new OS supported and so on. Only this is a type of news that’s important and which will spark the interest of customers.
Pitching these contacts
If you want to get them to cover your app, then pitch them the right way. Add as much stuff as you can about the game, and also bring them a free version of the app they can post. Adding the app name, price, its features and the things that it does in a different manner is a good thing, as well as a link to the video, description and some contact info. Remember that the mail needs to be short, because long inquiries are just boring to read. Keep it short, professional, then you are bound to have astounding results.
When it comes to selecting blogs that should cover your app, check only those blogs that have a good reputation online. Sure, these might not cover everything and you might end up not being covered, but having a review or news about your app is the only way to get noticed online, and because of that you should try to avoid lower reputation sites. Start locally, and then go worldwide, especially if your app tends to have a local audience. Contact even some of the blogs with a localized version if possible.
Due to the massive amount of work that they have, working with newspapers can be a little tricky, but as long as your app is different and newsworthy, you might end up having it featured. Just make sure that you showcase what makes your app so different and its new features that no one on the market has. Here you will need as much promotional stuff as you can provide, so make sure that you showcase that at all costs.
Get more contacts
You can find even more contacts in other applications through their backlink, on specialized blogs or press directories. Also, remember the power of social media here as well, so try to use it accordingly as well as this might help you a lot.
How do you find press and blog contacts for your app, are you using these methods or others? Let us know in the comments section!