Writing a press release is essential for your business and for your marketing efforts, but this is something that only professionals can do. With a press release you can obtain the much needed exposure you want from your marketing campaign, but there are a few rules that you need to know in order to stand out.
Tips to write a good press release
First of all, you need to make sure that you follow all the syntax and standard rules. When you write the press release it has to be grammatically correct and it also needs to remain factual and objective, because no one will read a press release which is overly promotional. Moreover, in the press release you need to write what’s unique and news worthy about your application. Keeping the press release short is very important.
A good idea is to ensure that the press release is under embargo until release, as this way you can also create an app demo video and send other promotional stuff to them. There are situations when those who publish these just ignore the embargo. When you send a mail with the press release, it’s a very good idea to keep it text only, as it’s much easier to process.
What to include in the body of a press release for your mobile app
One of the main things is to include the app icon and the name of your application or company. This helps with branding, so it’s imperative to add it there.
Adding a summary is the next most important thing, as through this you basically need to convince the journalist that your app is unique and well worth a feature. Moreover, you will continue with the introduction which should include the overall goal of the application and maybe talk a little about the target audience as well.
Adding screenshots here is essential, but these should be included only in the PDF version. They make a great, astounding result so you can be certain that while using them you are bound to have stellar results.
The description shouldn’t be very long, instead make it to the point but do talk about the features and why people should care about it. Once that is completed, you need to add relevant information such as the price, availability, website URL and maybe some information about your company.
Are press releases still worth it?
This might be an old school method, but in the end it’s by far the most efficient one, especially in the journalism world. If you create apps often, then you do need to make press releases for each one of them, as this is the best way to obtain impressive and relevant results.
How do you write your own press releases? Let us know in the comments section below!