Many of us tend to think that normal online marketing techniques tend to apply to mobile apps as well, but unfortunately this is far from the truth. Instead, apps are mostly oriented towards actions and because of that content doesn’t matter that much in regards to the context. You need to help the people go through conversion funnels and find some great results, because the main purpose is to keep your users engaged in the best possible way.
How to find the proper app store optimisation tools
When it comes to having good results to the app store, you do need to know that finding the right keywords is essential. With the help of a service such as Search Man or Ubersuggest you can find keywords, see what terms people are looking and the amount of traffic that any keyword has. This way, it will be much easier to determine what content to add in the description.
You also need to know how frequent you need to implement these through targeting for example. Moreover, you should also stop to think about the quality of those images that you can find on the app page. Since people look at them immediately to see how the app can help them, making them appealing is very important. Using branded promotional graphics is a very good idea as well.
Ask the users to rate and review your app
Having multiple good reviews is a good way to promote your app, and this is why asking people to review your app based on their experience with it is a good idea to achieve that goal. Be aware though that you need to avoid nagging people to ask for reviews, as instead you will get bad reviews, and this will damage your business overall.
Find an app analytics vendor which provides you Attribution Tracking
Organic acquisition is good and all, but if you want stellar results then you need to think about more tools and an app analytics vendor that brings tools such as Attribution Tracking brings stunning results in this regard. Through this mechanic, you will immediately find out which are the paid channels that bring you the most engaged users, and this provide much better spending decisions that will end up saving your more money and getting a stunning ROI rate.
Use push notifications within your app
Push notifications are widely known for being one of those best ways to keep users engaged in your product, and because of that you need to implement them into your app as fast as possible. People always tend to come back to the app if you notify them about the new stuff or just ask them nicely, so these push notifications will always make most of your user base return to your app.
Create and use automated app marketing campaigns
The best way to promote your app is through marketing campaigns, but these can take a lot of time and be costly, so you need to ensure that you automate the process with the help of some tools. These smart marketing automation platforms can save you money, time and also provide you with an increase in revenue, something that all of us definitely want to achieve.
To sum up, with the help of professional app marketing you are bound to receive some stunning results in the end, so try to make sure that you use most of the tips above as they will help you a lot. Do you have any other app marketing tips? Let us know in the comments section.