One needs more than just a website for business promotion. It’s important to grab the attention of this present generation and get them to use the app you design. You might be wondering “after creating an app, how do you create the awareness you need to properly market your app?’ the good news is there are many ways to market your app.
Ensuring the app is great and useful. If the users don’t find a need for the app, the demand for the app will be minimal. The app in question must not only be an extension of your website or be of interest to your current customer base, it must attract the general public. The app must also have a brand name. If your app is useful, you’ll get impressive results from marketing your app.
QR codes are the best way to advertise an app especially when marketing a mobile app. QR codes can be included in business cards, mailings (e.g. on the envelope of regular coupon mailers), brochures, websites and receipts.
Advertising the app on different sites and devices is definitely one of the ways to explore. For instance Google offers ads to target users while searching on their devices. TV advertising isn’t left out. Larger companies that have employed this approach include amazon, and ESPN. This medium of advertising targets the user at the best moment. It’s however an expensive means.
Social advertising is a form of advertising that helps to target people based on interests and demographics. You can ensure that the most likely users of your app can see and click on your ads via this means. You can restrict the access you offer via Facebook ads. A higher return is guaranteed if you have a reduced website audience with specific interests related to your app. Blogs that use this means include #RKchat and RunKeeper.
Another important way to market an app is via guest blogging. This means helps to build an audience. It’s advised to post on a variety of blogs. It is however important to aim for blogs whose website audience are more likely to download your app. Such posts shouldn’t be promotional, it should convey the topics in such a way that readers are ready to check out the app at the end of the post. Make the authors bio interesting and enticing. Prepare for the clicks by linking to the app page on your website, Google play or iTunes.
Use the call to action wording such as ‘Download our app today’ on your various sites and blogs.
There are also agencies devoted to app marketing. Some agencies that market mobile apps include Combo App, Mobile Traffic, Appspire me, Appency, Appular, Iconmobile, AppN20 etc.
It is also advised to employ co-promotional partnerships and the use of mobile sites. Feature your app on services such as app-of-the-day. Such services showcase the latest and best apps to the users of smart phones (free of charge). This can help to create the attention your app needs. Other means to market the app includes endorsements and getting your users to rate your app.
Marketing an app at its heart is a lot of fun just as the actual design of the app is!