Creating and marketing mobile apps is quite hard to do, and making your app a success can be even harder. This is why you need to find out the best possible way promote your creation without breaking the bank. Studying the market is essential, and the best way to do that is to make sure you know what apps each person uses.
Recently, Twitter has announced that they are going to start scraping the mobile device data in order to find out what apps are installed on it. This is an essential thing to do nowadays for any company if it wants to better understand which are its clients exactly. All the data scraped from the devices will be included in the app graphs, and thanks to these graphs, the companies will be able to create a profile of their target user.
This is an important thing to do because thanks to them companies can create marketing campaigns that are more efficient and which provide better results. Depending on the apps that are installed on a phone, companies are able to see the age of a person and what apps they need to create in order to cater to their needs.
The installed apps that create the app graphs help determine the hobbies as well, and these are very easy to determine, not to mention that they are very useful for companies that want to create better ads which tailor to the needs of their users.
App graphs are essential for any company since it makes it easy to personalize the search results and ads that are displayed based on that search. This is very useful for any company, and that’s why we think that the app graphs might be the beginning to a whole new, interesting level of additions that will revolutionize the massive app world we find nowadays.
The best thing about app graphs is that through them you don’t get a simple estimation, instead they include apps that are currently played and which people do use, so they are way more accurate than any other types off estimation would actually be.
These app graphs are very hard to be manipulated by spammers because they don’t offer any personal data, instead they are anonymous, and only suitable for companies that want to know their market in a better way.
Many professionals consider the app graphs as a major competitive advantage and it’s hard to blame them. These app graphs provide a great way to get to know the user better and, maybe the best thing about them, they aren’t that popular, which means that those companies who use them right now have a major advantage thanks to them.
The app graphs show how small the line really is between the way that search engine and social media websites are doing their business, through the use of ads. They are certainly a great way to improve the ad quality, so hopefully more and more companies will integrate them in the near future.