Google Play is by far one of the largest mobile software markets and this is why ensuring you promote your app the proper way is the best method to obtain complete success and with astonishing results!
How to build an app the right way
The best way you can obtain astounding results is to understand why you create an app in the first place. Is it to fulfill the demands that user have, or is it create for other reasons? The main idea here remains, and that is you need to perform a lot of research and see what your clients need, then use the results in order to create a great application that will fulfill the needs of your customers.
This is also another thing you might have to think about early in the development process. Making sure that you know what type of monetization you need to use is very important. Some monetization methods work better than others, so try to see which one works best for your particular app. You can go for a free app with in-app purchases or ads, or you can go for a paid one. The latter method requires you to opt for a higher price, so you can later add discounts.
Create a good marketing plan
If you want to promote your app properly, then you need to ensure that you have a good marketing plan right from the start. Use social media, ads and PR to generate awareness, then offer people a method to perform a trial test for your products, as this will lead to the next steps which include purchases. If the person likes the apps you create, then you will most likely have a repeat customer, and this is exactly how you can generate a good, constant revenue that you are bound to like and appreciate.
Make the customer base write about your app
User engagement always remains the best way to promote your app, and in this regard you can entice your users to write some reviews about it, as this will help you obtain better ratings on the store. Of course, marketing your game even before it’s out will bring you some astounding results in the end.
With the help of user engagement you are bound to get a much better ranking, so everyone wins, as even you will be able to obtain the much needed feedback you want from them.
Generating brand awareness on Google Play
Google Play is a great place to generate brand awareness, and you can do that mainly with graphics such as app icons, videos, descriptive pictures and promo graphics. A professional promo video will allow you to entice people up to the point of making them download your app.
How do you advertise your app on Google Play, what methods are you using? Do you use your own methods or one of the aforementioned ones? Let us know in the comments section below!