There are multiple types of games that you can find right now on the app stores, and these are either free games with ads, free to play games that use monetization options with the help of in-app purchases or paid games that require upfront payment before you download them. As a developer, it can be quite hard to decide which one of these options can bring you the best results, and this is why you need to study each one thoroughly before pulling the plug.
The most profitable monetization method nowadays on the market are, surprisingly, the free to play games. These are created with the idea of providing some of the content for free to the user and, if he likes it, he will be able to get boosters, more content and additional features with the help of some in-app purchases that have been specifically designed in this regard.
It’s interesting to know that more than 60% of all games in the app store are free to play, because this clearly shows how much importance people place when it comes to paying money on a game that they just can’t try before purchasing. The free to play model is more than a simple trial though, instead people can play the title they need without having to fear about anything, since everything will be handled in the best possible way.
In fact, the app store gets most of its revenue from in-app purchases and ads, so having a paid game is not exactly a good solution, unless you are a reputable developer that has already released a few popular games.
Only 2% of gamers actually pay with in-app purchases, however in most cases these purchases are more than enough to help companies achieve new goals and be very profitable, so there is a market there, you just have to expand it. The free to play model with in-app purchases is a great method of monetizing because not only it allows a person to enjoy the content for free, but it also markets the possibilities and fun that a person can have if he purchases those additions with real money.
The main idea is to try and create an addictive experience that will glue your users to the screen, as this is the best way you can convert and gain the desired results. Sure, this might not be easy to do, especially at first, but then again it’s a risk that’s well worth taking!
Free to play games however need to focus on the fast user acquisition, because their users don’t actually use the app that long, and because of that it can be hard for them to get the most money without hassle.
It’s very important to know that this freemium model does work, and with it numerous companies have gathered quite a lot of money. This model is fast, reliable, and filled with lots of promising endeavors, so you need to make a game free to play and add some in-app purchases if you want it to be successful in the end!