1. Dreadful Review times
We all know this dreadful moment. You’ve put your blood, sweat and tears into your product or your latest update to get it to your consumers in time and then you wait… wait… and wait some more. After a period of time, which Apple does not bother to specify for you (usually 4-6 business days) you will get the verdict. Your acceptance depends mainly on you being a good little developer having followed Apples rules as well as dumbfounded luck that whoever reviewed you was not having his/her period. Now there’s some customer service alright!
2. Dictator Syndrome
The name says it all and has directly to do with the above. Whether Apple has specified in their guidelines what they do and don’t like you to do doesn’t matter at all. If they don’t want to accept you they won’t. Not against their guidelines? Heck, they will just add a new line of text to their guidelines and then it automatically is. Because what are you going to do to stop them?
3. Inconsistent Screen sizes
Remember the good old days when iOS just had 1 screen resolution to worry about? Really, if there was one good thing about Apple it was this – they made testing and debugging so darn easy! But Apple wouldn’t be Apple if they had to mess that up too. So yeah, along came the iPhone 5 with a new resolution and as if that wasn’t enough, we now have to deal with the iPhone 6 and 6 plus. All praise mighty dictator Apple! Free migraines to all developers!
4. Payment Solutions? Or Problems?
Not just us developers are bullied around, payment providers too. Many payment providers are not even close to being allowed to facilitate payments within Apple’s ecosystem. This is great for those who know how to kiss Apple’s behind, but not so good for the rest. But you know what? It’s even worse for us developers because many of those users that might want to pay for premium items simply can’t because their payment methods aren’t allowed. Then again, how important is revenue for a company… right?
5. Social Media Bullying
Most of the time spent on mobile devices by users is on social media platforms such as Facebook, Twitter, Instagram, Vine and many more. Logically, developers integrate their games with these social media platforms to make things easier for their users and to leverage these platforms as marketing tools. Then one random dark day, Apple decides it’s better to limit features in the near future limiting the marketing power of these platforms. Thanks Apple!
6. Poor Market Growth
All the latest smartphone device sales point out a steady loss in market share percentage in regards to current market share for Apple making it a less appealing platform in the long run if these numbers maintain. This decline in market share has to do with a number of different reasons, of which the biggest is the growth of Android in Asian and Latin American territories. Perhaps this is the start of the decline of Apples rule?
7. All about consumers
Remember the last time Apple came with a great new update for you? Something really worth celebrating? Making those development tasks a lot easier for you in some way? Well, we sure don’t! All the new updates are geared towards the consumers, rarely do we developers get any new nifty tricks for our trick boxes.
8. Customer Service… Lmao
Like we mentioned in the first point, Apple doesn’t seem to care about its developers. There’s not much to say about this issue that all of us don’t already know so let’s just leave it at that.
9. Revenue Impound
When you strike a business deal that is mutually profitable for yourself and the other party involved, we can speak of a revenue share. Both parties work towards the common goal of making the business or product a success and help each in every way they can. Since Apple doesn’t care about you, your product nor your business we can’t, in our right minds, call the 30% revenue they pocket a revenue share but rather a revenue impound. What are we paying 30% of our revenues for? The awesome customer service?
10. Public picture sharing
Wether you’re a celebrity, regular person or a developer – one thing is for sure: your pictures are not safe! Make sure you don’t store any private pictures or company graphics on Apple’s cloud because chances are high they will be sold to the highest bidder or made public through global media channels.