It is widely agreed that the main motive behind every investment is profit. Perhaps you’ve invested a lot time, energy and money in developing your new mobile game. However it’s a wonderful game and you are rest assured that people will beyond doubt enjoy it once they try it. But nobody is downloading it, and the majority of people have not even heard of it. The solution is just within the few assertions below.
The market is competitive.
According to Adjust, a Berlin-based analytics firm, the App Store offered 890,000 apps on January 1st, 2014. By December 31st, there were 1 .42 million. That is a increase rate of 60% in a single year.
Considering the variety of new apps coming into the marketplace every day, it’s crucial to do your research and understand how your app heaps up against the struggle. Additionally you need to develop an effective marketing approach and have a separate budget for productive promotions that can get your app recognized, downloaded, and shared.
Your game description is not fully optimized.
Developing the perfectly optimized description for the app store is one of the most important measures you have to take to boost your download. You’ve solely got five short lines in the preview pane to be able to get a user’s attention, so you had better make them count.
Make sure the description about your app capture your audience. Let them know what makes it distinct from other apps and precisely how it possibly enriches their lives and enthrall them. Also, courteously include best suited keywords in your app description to improve your Search Engine Optimization (SEO). This will certainly increase your prospects of getting perfectly located at the abyss of a million apps. Need help with ASO and SEO? Check out Appromoters.
Your app doesn’t have an appropriate home.
In addition to acquiring the appropriate description on the app store, it is imperative that you set up a landing page or website for your app as well. This is another platform where you can use proper keywords and boost your Google search ranking.
Use your landing page to describe your app in a more inclusive manner, include more screenshots, and as a place to direct targeted traffic to from social media campaigns (we’ll talk about that next). The advantage of directing a user to your landing page as an alternative to the app store is that there aren’t hundreds of other apps competing for attention. Educate users about your app here, and by the time you direct them to download on the app store , they will already be “hooked.”
You are not present where most people virtually interact.
The best way to acquaint people about your new app is to develop an impressive social media campaigns. You should create social media accounts especially for your app on all the major outlets, especially Facebook, Twitter, Instagram, Pinterest and Google+. (Google+ is particularly important, as having a Google+ page can instantly increase your ranking on Google).
You will be able to segment and target the specific demographic that is most likely to download your app. Target based on age range, interest, and even social media behavior, such as what pages and apps people already like.
Also, consider reaching out to influential bloggers who write about apps . Get one blogger with a million plus followers to mention your app and watch your download rate soar.
Your game is too similar to other games.
Duplication of an game that is currently effective and useful would amount to a waste. Someone is always saying they have an idea for the “next Facebook” or the “next Instagram.” The problem is, the world doesn’t need another Facebook or Instagram . Those apps are doing just fine and they have a dedicated fan base that is unlikely to jump ship to a similar app.
Make sure your app is original and that you are clearly communicating the benefits to your audience. You may have to go back to the drawing board and build in more functionality in order to really make your app stand out from the competition.
Don’t just try to ride the coattails of a successful app. Be original if you really want to be the “next big thing.”
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