Recently, the Google Inbox managed to receive a new revamp in regards to its interface, and this means that you, as a marketer can take full advantage of that. Yes, through this simple shift you can actually get some very interesting results as long as you implement these properly and the right way. In the end, it’s all about getting a good and exciting approach towards marketing.
Why did Google make the change to its inbox?
The answer is simple, and comes from the fact that most mails are read on a mobile device, and because of that Google had to create a way through which people can have a much better experience in a mobile world. Being able to open mails in the mobile world the right way, without clutter and in a more intuitive manner is something that people always dreamt of having, so you will like the new Inbox from Google in this regard.
The main changes here come from the new design, but there are numerous other modifications as well. One of them comes from the fact that you can easily organize mails in a much better fashion, and that can be done by grouping messages in categories. This is huge for marketers as it allows them to improve the way their messages target an audience, as they can be included in a certain group.
Moreover, the new Google Inbox also provides the ability check pre-header previews as well as the action of adding custom reminders that are based on your current location, something that is quite cool to be honest.
Benefits for marketers
A great benefit here comes from the fact that each mail can now be pinned or snoozed, which is great because people can revisit mails and this you can include better call to action, while also encouraging customers to revisit the mail they received from you if they are not ready to take it at that time.
The new inbox also allows any person to mark mails at done. It’s important to avoid deletion of your important mails as a marketer, and with this new features you can do just that. The brand metrics are not affected, and this means better results!
Users can also click undo new, which means that a person can bring your mail back from other lists. It’s a great feature, which also makes it more likely for a brand to have its message opened and clicked.
Marketers can also bundle messages by type now, a great and interesting thing since they can create unique and exciting promotions which will definitely bring astounding results in the end. This just increases the engagement rate for your company, and that’s all that matters!
The new set of features does a great benefit to all marketers, and each one of them will certainly appreciate the major benefits that Google brings for their brands. The new features are interesting, exciting and well worth using. How are you using the new Google Inbox in your marketing campaigns? We look forward to see your comments on this!