According to the numbers that were posted by various e-commerce platforms in the online world, it seems that the amount of web sales have increased exponentially, with around 9.1%. This number does show that online sales are very strong and in fact people do use them instead of other alternative methods of paying. In the end, this is something that appeals to people because it makes shopping easier.
How much did the sales increase?
During the last few months of the past years, the sales actually increased with around 14% and 15%, which in our opinion is quite a lot. Some of the retailers didn’t prepare adequately for mobile shopper, which did lead to some revenue loss in the end, but after all such a thing should be expected, and this is why better preparations are in order if companies want to generate more sales via online counterparts.
Close to a quarter of the whole online sales in this quarter have been generated by mobile devices, which means that the market is indeed shifting towards the mobile world. The smartphones get most of the market, but tablets are also leading strong as well, which is quite interesting to be honest. Desktop sales still remain the king, so to speak, when it comes to online sales, and it’s interesting to see how this evolves. On desktop, the sales are diminishing and the mobile market slowly but steadily manages to gain the upper hand.
Tablet revenue increases exponentially at this particular time, and it’s interesting to see how it evolves in the online world right now. Metrics show that people are getting more and more accustomed to the mobile world, and this is a great thing.
While tablet traffic dropped in Q4, the reality is that tablets still provide great results and people do use them quite a lot in order to make purchases from mobile. The bounce rate on tablets was around 37% in Q4 and the revenue per visit is quite good, around $2.40. Sure, there are always good ways to improve the smartphone traffic.
Metrics that improved in Q4
One of the major improved metrics here is that the average order value was higher than expected, and even the add to cart rate managed to see a great improvement in this regard, with close to 10% of all visitors putting items in cards.
There was however an increase when it comes to the number of customers that abandoned their carts during the checkout flow, something that unfortunately does tend to happen sometimes.
Translated into revenue, the mobile world managed to provide lots of it, which is great. The key thing here is that mobile users are accustomed to abandon their carts quite easily, something that does need to be worked on. Still, as a whole, the smartphone world is on the rise and because of that both traffic and shopping results are going to increase a lot.
What do you think about this? Let us know in the comments section!