Push messaging has become a very important thing in the mobile app environment, because this allows customers to be notified when it’s suitable for them to come back to the app, reminding of all the usefulness, fun and excitement that they can get from the app.
What are the benefits of push notifications
Believe it or not, but push notifications are a very useful tool when it comes to marketing your app the right way. One of the most important results comes from gaining a higher retention rate, as through them you can gain a higher retention rate. But this is not all. Push messaging is also know to provide 88% more app launches, as people tend to forget that they have a certain app installed for a longer period of time, and this means that you lose revenue. Thankfully, these notifications also decrease the abandonment rate and in the end they provide a better retention and engagement rate.
Which type of apps take full advantage of the push notifications?
Push messaging is used for a wide range of app, but the ones that receive the most value from this mechanic are the ecommerce ones. Alongside that, apps that receive great results in this regard are the ones in the music, travel, food and drink, photography, gaming and social networking sector, with the ones in health and fitness having the lowest scores.
How high is the retention rate when aided with push messaging?
Depending on the number of users that you have per month on your mobile app, you will be able to see quite a large improvement when it comes to using push enabled users. Push messaging provides some astonishing results in this sector, because it can actually lead you to doubling or sometimes even tripling the results that your app has. Sometimes the results can be lower, other times they can be even better, but the reality is that push messaging does work, and you will receive improvements if you include this mechanic, and in the end this is all that matters.
Lower app abandonment is a great result if you use push messaging
People abandon your app very often, this is a given, as you would expect, but keeping a low abandonment rate is essential if you want to gain the best results. Sure, there are numerous factors here, but the main idea is that if you are using push messaging, then you can access some impressive results in the end. Most of the time, you will get half of the total abandonments, something that helps a lot. Retain value is essential, and with the help of push messaging you are bound to succeed.
In conclusion, push messaging is a very important mechanic for any application or mobile game that you create. Push messaging can really make the difference, so do not hesitate to integrate it into your marketing campaigns and into your app as well. What do you think, are push messaging techniques great for your app? Let us know in the comments section!