What are promo codes for the App Store?
If you are an iOS user, then you have definitely learned about the existence of promo codes. But what exactly are these? Promo codes are a great app marketing tool that allow you to hand some codes to press so they can try out and promote your app before it even hits the shelves for example, which is really neat. Although this is used only on the Apple store, promo codes have become a great way to perform app marketing nowadays, and this is why using them is very important if you want to gain more exposure for your app, especially at its launch.
How Promo Codes work
The main idea behind these promo codes is simple, and it comes from the fact that you get 100 different codes at release which can be handed to anyone, be it players or press contacts. However, what you do need to know about these codes is that they have a very short life span, of just 28 days until they expire.
Bloggers and journalists are the main target of the promo codes, and they can help you a lot when it comes to promoting your application in the online world, with some astonishing results in the end. However, you need to hand these codes only to persons that will actually use it, otherwise you are bound to get less promotion and few valid codes. Promo codes can be received for each app update too, this is a great thing to know.
Why promo codes matter for app marketing
These promo codes are very important because you can allow relevant people in the industry targeted by your app to get complete access to the app without paying anything. These codes are mostly used for review purposes, and these reviews are imperative if you want to make sure that as many people as possible get to know about your app. As soon as the app is approved by Apple, you are bound to receive the codes, so this is a very good thing as you can start the promotional endeavors as soon as possible.
How to generate promo codes
Generating promo codes for your app is very easy to perform, all you have to do is to actually enter iTunes Connect and then enter the app details. Once that is done, click the promo codes and follow the instructions you receive there in order to get the codes.
At http://appcod.es/ you can actually access a promo code dispenser that allows you to share the promo codes to multiple sources without having to deal with too much hassle. This is a wonderful tool to use, and one that can do wonders in this regard.
If you just want to redeem the promo code, then you will need to visit http://redeem-now.com/ and follow the instructions. Both these tools aren’t created by Apple, but do manage to provide you with the much needed functionality!
You can also bring promo codes to users directly with the help of app contest sites and other sources, or you can hand them on social media, this is up to you and how you choose to promote your app. In the end, promo codes are very useful as they do provide you with the necessary tools to