You might have some great ideas in regards to your app and what it should include, but if you don’t manage to market it properly you are bound to encounter numerous problems, and this is why you have to make sure that you pay complete attention to the way marketing is performed, while also integrating some interesting ideas that will increase your chances of making more money from your apps.
Use the paidium mechanics
Free to play games are fun and all, but the main problem comes from the fact that most of the time they are created in such a way so that they will always require some in-app purchases. With the paidium model the problem disappears a little, because customers need to purchase the app and if they want to get extra features, they can easily access the in-app purchases for that, but these don’t affect the game that much.
In order to make the most out of your mobile game, you need to make people stay longer in your apps and become addicted. This is where game mechanics come into play, as through them you will be able to entice the gamers play more and thus get more enticed about the game, which will result in higher chances of getting an in-app purchase. You do need to add some game mechanics such as more lives or better equipment in your games, as these are some certain ways to keep people inside your apps! Outside game mechanics such as notifications can also provide you with some very interesting benefits too, as they will engage any player to come back and play the game for a little longer!
Turning towards the markets that count
Not only the US market can provide you with the best results, and as such you need to pay extra attention to the traffic that your games or apps get, as this is the only way to ensure that you get a global audience for your applications.
Mobile marketing professionals all know that the best possible results can be received only if you add rich media and a professional ad placement technique. Sure, studying the audience in order to spot the best ways to cater to its needs is a necessity. Adding the ads in a professional way so that they attract attention is essential, but the quality of the ads that you are placing in your app also place a major role in regards to the results! Using creative ads that engage users and combining that with a professional ad network.
Only by successfully combining all the things listed above you will be able to achieve some astonishing results in your mobile marketing campaign. Being original and doing things differently than others is necessary if you want to achieve great results with your mobile app, but don’t forget to integrate the useful mechanics presented above too! What do you think? Are the methods great for engaging more users and getting more money from your apps? Leave a comment and let us know your opinion on this!