Google has changed the way it checks apps. Android apps used to be available for download in the Google Play Store immediately after uploading. Now, however, apps are checked upfront. Only after receiving the green light by Google’s evaluators, the app will be made available for download in the Play Store.
A radical change, but as an app developer you shouldn’t be worried. And here’s why. In secret Google already used the new system for months. App developers never noticed the radical change.
“We value the rapid innovation and iteration that is unique to Google Play”, Google writes in a blogpost. “We will continue to help developers get their products to market within a matter of hours after submission, rather than days or weeks. In fact, there has been no noticeable change for developers during the rollout.”
This new way in which Google checks Android apps upfront is good news for the consumer. Apps should be safer by now, which also reflects well on app developers for Android. Google is following the footsteps of Apple, who, since the beginning of his App Store, checks iOS apps before they are available for download.
Google claims that it checks apps faster then Apple does. It does so by not checking an app completely manually. The Google personnel receive assistance from specialized software.
This is not the only change Google made to his Play Store. It introduces a new rating system for apps and games, which is age-based. “We know that people in different countries have different ideas about what content is appropriate for kids, teens and adults”, Google writes. “So today’s announcement will help developers better label their apps for the right audience.”
So: how does it work? Well: easy! It is now possible for developers to complete a content rating questionnaire for their apps. Google’s new rating system includes official ratings from the International Age Rating Coalition. So it will be very easy for you to complete the questionnaire and it won’t cost you much time.
“The process is quick, automated and free to developers. In the coming weeks, consumers worldwide will begin to see these new ratings in their local markets”, Google says.
We suggest you should take a moment to fill in those questionnaire. Otherwise, your apps will hit the Play Store ‘unrated’, which means that your app won’t be available for download in certain areas. Fortunately it will not cost you much time. Also those ratings reflect good to app developers in general, again.
We would like to know how you, as a developer, feel about the changes made by Google. Is it a step forward, or do you now feel limited in your work?