What is a viral loop?
When it comes to using the power of app marketing, one of the most important things you need to do is to try and generate new methods of user acquisition, either with the help of your app, thanks to new mechanics for example. Aside from that, you can try to leverage the power brought by your users in order to reap as many benefits as possible.
A viral loop is created by users, because they first manage to use your app, and if they like it a desire to share will be created in them, followed by the sharing action itself. The interesting thing about the viral loop is that even though many companies are using it, few are actually aware of the power that such a viral loop provides, something that you are bound to appreciate for sure.
How does a viral loop works in app marketing?
The main idea behind it is quite simple, as the viral loop requires a few things in order to work properly, one of them being definitely iteration. In order for the app you create to become a wonderful success, you need to take full advantage of all tools at your disposal and reap some astonishing results. Notifications can help you gain the attention, but they can become annoying. Instead, a good way to implement a viral loop is to ask people to share their achievements when they reach a certain milestone during the game.
You can also try to hide some feature behind a sharing wall, as you will also have to opportunity to reap some stunning results as well. The main idea is to be innovative and implement the viral loop in a natural way, because people will be more enticed to share!
What do to and what to avoid when you create a viral loop
A good idea when it comes to generating buzz and excitement for your app is to launch only with a few feature and entice people to share. Alongside that, you might also want to make people gain access to your app via invites, as this generates buzz on its own because it requires sharing and thus you are bound to receive a lot more exposure.
However, some developers tend to hide the viral loop requests in the form of a button. A new window appears and in order to exit it you would normally try to tap the X button, an action that would this way make you share on social media. Making such a sneaky approach not only will bring bad results for your company, but it’s also unethical and no one recommends you to do such a thing.
It’s important to always stay true to your users, because they are the ones to decide if they share or not. The power of a viral loop stands in the hands of an user, and no one can change that. This is why enticing the user to share is one thing, but forcing is unethical and not ok for your business.
What do you think? How do you create a viral loop for your app? Let us know in the comments section!