With the mobile game world going strong, game marketing is very important and thanks to it games can come alive. The main idea here is that there a few trends that manage to power-up game marketing and take it to the next level, an astounding and highly impressive trend to say the least.
App stores work closely with the social platforms, and because of that you do need to take that into account. The main idea here is that you have to be super careful in regards to the integration of social features, as these can empower your app and take it to the next level, if you do this properly of course. Using social media to promote your game is also a necessity, and this is a great way to attract more people to your game as well, which is really cool and exciting to be honest.
Paid social discovery
Being able to receive downloaders from social media is nice and all, but most of the time you cannot do this on your own. What you need to do is to use paid social discovery, as this will help you obtain the exposure you need and at the same time you will be able to get astounding results without a problem. Sure, this does not come cheap, but in the end it’s an investment and you should do it either way.
Social engagement and retention
If you want to gain followers from social media that will download and purchase your app or items, then you need to engage them. Post often, and make sure that you use social integration the right way, as the means to promote your services and app efficiently, since this will come in handy at all times, something you will surely see, like and appreciate quite a lot. Provide stuff here that will retain attention, such as promo codes, discounts and so on, because these engage users quite a lot and at the same time it promotes retention, which is a vital thing in the world of game marketing.
Social video streamers and YouTube
Never underestimate the power of video. Streaming and YouTubers can really promote your game quite a lot, especially if they have a massing following. Handing them a game key to promote your title is the way to go, and rest assured that the results can be well worth it, just try it.
Video streaming your game on Twitch and handing codes to other so that they can play and stream it too is another amazing thing to do as well.
To sum up, game marketing can be interesting and quite diverse, but remember that there are a few things you have to take into account at all times, such as streaming and socializing with the audience. However, the results can be amazing, so all you need to do is to try and break out of the boundaries, because you will surely appreciate what will come out in the end for sure. What do you think about these trends? Let us know in the comments section!