When you advertise a mobile application, the most important thing you need to do is to appeal to the customer base and create a need for that particular application or entice mobile users through screenshots and videos that showcase a better, more exciting gameplay than anything they can find right now on the market.
One of the most important things you need to look out for when it comes to mobile advertising is the traffic quality and its volume. Finding the right ad supplier is very important, because you need to make sure that you lower the acquisition costs if you want to use the power of multiple networks. Optimizing each network does indeed offer you the opportunity to use multiple ones and that is indeed essential.
Moreover, blacklisting is another way to gain the best possible traffic, even though this does require a very good integration with the supplier from a technical standpoint, and this can easily be achieved with the help of an aggregation platform. However, the technical integration is a very hard process to perform, so it’s essential that you choose a trustworthy partner if you want to achieve the best results.
You also need to think about hourly targeting, as this is essential as well. Smartphone users tend to use their device in a steady manner during the day, while the tablet users tend to be active more during the evenings and nights. Finding out when your users are more active is very important if you want to start a successful mobile advertising campaign, but this does require a good talk with your users as well. For advertising purposes, you also need to think about the seasonal events as these also make a difference as well.
It might not seem like it, but device targeting for mobile campaigns is also important, as this way you can know what type of device you should optimize for. Most of the time, for the Android platform, it seems that Samsung holds the highest conversion rate, followed by HTC and LG. This is why it’s essential to make sure that you optimize your device accordingly.
Lastly, you need to ensure that you are optimizing the app for the best KPI. Having a good CPA performance does indeed help, but you need to find out if the CPI campaigns are running better, for example, as this data will help you a lot, especially in the long run.
In summary, tracking as well as targeting are essential if you want to perform mobile app marketing the right way. Maximize the ad spend efficiently and its volume, go for a good payment model and maybe a mix of ad formats, as these always tend to bring the best result. If you optimize your campaign properly you are bound to get the best possible results and increase the profitability of your app, so don’t overlook this information while you are planning your next marketing efforts.