Apps are very popular, but what are the opportunities for marketers? Are apps just a marketing toy or has it an indispensable role in the marketing mix? 95 percent of consumers are using apps during or after a purchase. Check out the infographic below!
1. Balance push messaging in every phase
2. Adjust your app to the customer journey
3. Use commercial messages only for engaged customers
4. Targeting boosts conversion with 250%
5. Targeting boosts bottom-line results with 20 – 30%
• Google, the new multiscreen world
• Triantou, Mobile applications analysis of Online Customer Engagement (2013)