Apple has decided that freemium apps with in-app purchases no longer be designated as free in the App Store. This is being done to avoid confusion around apps that actually include in-app purchases. Freemium apps received a lot of criticism because users often are indirectly forced to do an in-app purchase.
The iOS App Store shows a “Get” button for all freemium apps with in-app purchases instead of the “Free” button. Only free apps without in-app purchases will be keeping the button with ‘free’ in it.
The European Commission warned Apple, because the company didn’t communicate clearly enough about the cost of Freemium apps in the iOS App Store. Earlier this year Apple entered into another agreement with the US Federal Trade Commission over the same issue.
Freemium apps were also the target for one of this season’s South Park episodes. Click here to view the full episode on GameMarketeers.